Chanel No. 19 by Chanel: launched in 1970. Created by Henri Robert. In USA in 1972. Chairman of the board of Chanel, Inc, at the time, H. Gregory Thomas (who also served as president of the company for 32 years), said that his good friend, Mademoiselle Chanel wanted a perfume all her own. It had to be something very different from Chanel No. 5, and she commissioned her top perfumers to work on the new concoction.
A confidante of Chanel's is said to have told her: "Why not bottle that indomitable, creative, magnificent spirit of yours? Make it your own personal signature. There must be a fragrance that captures the very essence of Coco Chanel. There are many, many ways I would describe what is uniquely you. But I shall choose perhaps 19 of the most obvious. This perfume must do justice to each. You will always be young no matter what age you reach. And truly elegant in your manner and lifestyle. Intensely female. Graceful. Casually understated. Contemporary. Brilliant. Witty. Fascinating. Generous. Honest. Courageous. Outspoken. Supremely confident and completely independent as few women are or ever hope to be. You are logical. A perfectionist. Unforgettable. And way ahead fo your time and the rest of us as well."
According to the story, Chanel was both delighted and amused by it. And having been born on Aug 19, she found the temptation to name the new fragrance No. 19 too great to resist. This was Coco Chanel's private perfume which she used for the three years preceding her death. Her own private stock, she occasionally gave some to special friends or select couture customers of the 31 rue Cambon salon. But mainly, she kept it to herself, "So that," said Chanel, "when I leave the room a touch of me remains."
Thomas promised her that the fragrance would not be marketed until her death. "She felt that she didn't want it sold as long as she was alive," said Thomas. The unnamed perfume's formula was found among her personal papers. The perfume came to be named Chanel No. 19, after Coco Chanel's birthday, August 19. "She was born on Aug 19," said Thomas, "I know the real year of her birth, but I'm not telling." (It was revealed it was officially in 1883).
