Chanel's Three Moods Presentation c1934

In 1934, Chanel introduced a three piece perfume presentation set which held quarter ounce glass flacons of any scent. This was known as the "Three Moods Presentation". The presentation box can be found in two different shapes: a round hat box shaped coffret meant to sit upon the vanity table, and a rectangular box meant for travel. Both boxes held three small bottles of perfume.

The Three Moods gift set was sold well into the 1960s and could be had in various different Chanel perfumes: Chanel No.5, Glamour, Gardenia, Bois des Isles, Cuir de Russie, Jasmin, Chanel No. 22, Chanel No.55.

Berkeley Daily Gazette, 1939 :

"Chanel feels that perfume induces various moods. He [sic] offers a package of three of his[sic] most exquisite perfumes. Gardenia, Chanel No. 5 and Glamour in the hope they will be conducive to your happiest most pleasant feelings. All three perfumes are definitely the last word in smells. The set called "Three Moods" is priced at $6.75."

The "Travel" set was housed in a rectangular presentation box:

The deluxe "Vanity" set was housed inside of a round hat box styled coffret.

Esquire, 1939:

" CHANEL THREE MOODS SET - Each bottle holds one quarter ounces of any three Chanel fragrances in a set. $12.00"

  

70 ounces of Chanel Perfume!

In 1961, a snippet was posted in the British magazine Country Life boasted  that "the largest single amount of scent put out for private consumption, I am told, is Mademoiselle Chanel's famous No. 5. This can be bought in a 70 oz. bottle that costs 200 guineas....Joy, by the house of Jean Patou, is said to be the most expensive scent in the world. A 1 oz bottle of Joy costs 13 guineas. A 1 oz. bottle of Joy costs 13 guineas, which seems to me to work out at 910 guineas for a 70 oz. bottle. Happily, perhaps, the house of Patou does not make one."

Concentrations & Ancillary Products

Concentrations & Ancillary Products:

• 1921 - Chanel No. 5 Extrait (Parfum/Perfume)
• 1924 - Eau de Toilette (splash)
• 1924 - Face Powder
• 1926 - Talc
• 1928 -1937  - Eau de Toilette (Cube Bottle) in Gardenia, Ambre, Chypre, Rose, and Magnolia.
• 1928 - 1937-  Eau de Toilette (Cylinder Bottle) in Jasmin and Bois Des Iles.
• 1930 - Lotion No. 5
• 1930 - Huile Tan Pour L'Ete/Tanning Oil
• 1932 - Savon de Toilette/Soap
• 1932 - Astringent pour L'Epiderme/Skin Tonic
• 1932 - Creme de Beaute/Face Cream
• 1937 - After Bath Powder
• 1938 - Dusting Powder
• 1939 - Eau de Cologne (splash)
• 1958 - Parfum Spray
• 1958 - Spray Cologne
• 1962 - Oil for the Bath/Bath oil/Huile de Bain
• 1966 - After Bath Oil 
• 1970 - The Voile Parfumee
• 1971 - Body Lotion
• 1971 - Eau de Chanel No. 5
• 1986 - Eau de Parfum (splash)
• 1997 - Eau de Parfum Spray
• 2005 - Chanel No. 5 Sensual Elixir
• 2007 - Chanel No. 5 Eau Premiere

All differ slightly in their formulation, and only the Extrait Perfume contains rose oil and jasmine absolute from the Grasse region, and is sealed by hand in a method known as baudruchage. The Eau de Toilette and the Eau de Parfum differ also from one another not only in their concentration but also their formula, and are bottled and filled by machine. 

Drug and Cosmetic Industry - Volume 40 - Page 511, 1937:

"The Chanel gift package is an exquisite presentation of a crystal bottle in a satin jewel case, magnificent in its rich simplicity. It is a gift for all occasions."

A 1939 newspaper article in the Berkeley Daily Gazette reads: 

"We were pleased to discover that there is a recent arrival. Chanel's exquisite fragrances in the form of colognes is the thing to wear. And it's a mere suggestion of perfume, cologne's the thing to wear. And it's much more reasonable than perfume. A small bottle of Chanel's cologne in any of your favorite scents is $1.50. large size bottles $5.00. There's an awfully nice Chanel gift set too, cologne and talc in matching scents, beautifully boxed for $5.00."

1970s products in the white opaline bottles with silvertone trim.

Milk Bath: 4.5 oz. white opaline glass bottle holds powdered milk bath."To enjoy a luxurious skin-pampering beauty bath, pour one capful into the tub directly under running water. This freshly fragrant, natural milk bath billows into gentle bubbles, as it cleanses, softens, silkens and scents every inch of you."

Body Lotion: 6 fl. oz. white opaline glass bottle. "Pour a small amount of this rich, fragrant lotion into palms of hands and gently smooth all over the body until thoroughly absorbed. Moisturizes, smooths and silkens, as it glistens, glosses and subtly scents."

Body Lotion: 3 fl oz.plastic bottle. "A richly fragrant, emollient body lotion that leaves skin with an all-over smoothness. Apply lavishly, massaging into skin."

Body Powder: 6 oz. plastic bottle has a salt shaker type opening from which the powder comes out.

Bois des Iles de Chanel c1926

Bois des Iles: launched in 1926, in US in 1929. Created by Ernest Beaux,who was assisted by Constantin Mikhailovich “Kot” Weriguine. Ernest Beaux created several iconic perfumes for Chanel, particularly during the early years of the House of Chanel. 

Weriguine was a Russian perfumer who worked closely with Ernest Beaux, the renowned perfumer responsible for creating many iconic fragrances, including Chanel No. 5. Weriguine's contributions likely involved assisting with formulation, ingredient selection, and other aspects of the perfume creation process. He played a significant role in the development of Bois des Iles alongside Ernest Beaux.

Gardenia de Chanel c1925

Gardenia: Gardenia is gorgeous floral bouquet and an admirable example of talent of the great perfume creator Ernest Beaux. Beaux created this exquisite perfume in 1925. Gardenia was available as parfum extrait, eau de Gardenia (eau de toilette) and eau de cologne. Chanel released face powder scented with the Gardenia essence around 1930.

Two 1930s Fake Chanel Perfumes

Here are two different fake Chanel perfumes, dating from the 1930s-1940s. Chanel did not use these type of bottles, note how unusual the stoppers are and the labels are incorrect also. I found these on ebay over the years and wanted to share them with you.

Fake Chanel No. 5

Fake Glamour de Chanel

Chanel No. 46 by Chanel c1945

Chanel No. 46 by Chanel: launched in 1945. The fragrance was developed by Ernest Beaux to celebrate the end of the Second World War.

1945 advertisement

Ivoire de Chanel c1932

Ivoire de Chanel perfume was launched in 1932, during the height of the Great Depression.

Mademoiselle Chanel No. 2 by Chanel c1945

Mademoiselle Chanel No. 2: created in 1945. Created by an unknown perfumer.

Unhappy with the quality of the perfumes that the Wertheimers were selling in her name through their newly minted Chanel, Inc. company in the USA, in 1945, Gabrielle took matters into her own hands.

Gabrielle Chanel, famously known as Coco Chanel, was indeed a woman of strong will and determination. The creation of Mademoiselle Chanel No. 1 in 1945 is a testament to her desire for excellence and control over her brand. Despite the lack of documentation about the perfumer behind this particular scent, Chanel's intervention underscores her commitment to maintaining the quality and integrity of her creations. It's fascinating to see how she was not afraid to challenge the status quo and take matters into her own hands to ensure that her vision was realized.

Le 1940 Beige de Chanel c1931

Le 1940 Beige de Chanel holds a special place in the brand's fragrance legacy. This scent, introduced during a period of artistic and cultural flourishing, reflects Chanel's commitment to innovation and sophistication. With its debut in 1931, Le 1940 Beige de Chanel captivated audiences with its distinct blend of notes and its embodiment of the brand's timeless elegance. This fragrance not only encapsulates the essence of Chanel's iconic style but also represents a pivotal moment in the evolution of the brand's olfactory offerings

Le 1940 Bleu de Chanel c1931

Le 1940 Bleu de Chanel holds a special place in the brand's fragrance legacy. This scent, introduced during a period of artistic and cultural flourishing, reflects Chanel's commitment to innovation and sophistication. With its debut in 1931, Le 1940 Bleu de Chanel captivated audiences with its distinct blend of notes and its embodiment of the brand's timeless elegance. This fragrance not only encapsulates the essence of Chanel's iconic style but also represents a pivotal moment in the evolution of the brand's olfactory offerings.

Le 1940 Rouge de Chanel c1931

Le 1940 Rouge de Chanel holds a special place in the brand's fragrance legacy. This scent, introduced during a period of artistic and cultural flourishing, reflects Chanel's commitment to innovation and sophistication. With its debut in 1931, Le 1940 Rouge de Chanel captivated audiences with its distinct blend of notes and its embodiment of the brand's timeless elegance. This fragrance not only encapsulates the essence of Chanel's iconic style but also represents a pivotal moment in the evolution of the brand's olfactory offerings.

Glamour de Chanel c1933

Glamour de Chanel, created in 1933 by the esteemed perfumer Ernest Beaux, stands as a testament to Chanel's enduring legacy of elegance and sophistication. This fragrance, crafted by the mastermind behind the iconic Chanel No. 5, embodies the epitome of glamour and allure. With its intricate blend of notes and exquisite composition, Glamour de Chanel captures the essence of timeless beauty and sophistication. While it may not be as widely recognized as some of Chanel's other fragrances, its creation by Ernest Beaux adds a layer of prestige and craftsmanship to its history.

Cuir de Russie by Chanel c1924

Cuir de Russie: originally created in 1924 by Ernest Beaux, who was assisted by Constantin Mikhailovich “Kot” Weriguine. Probably introduced in America around 1936. Named Russia Leather for the American market. It was available in parfum extrait and eau de cologne. Discontinued in the mid 1970s.

Mademoiselle Chanel No. 1 by Chanel c1945

Mademoiselle Chanel No. 1: created in 1945. Created by an unknown perfumer.

Unhappy with the quality of the perfumes that the Wertheimers were selling in her name through their newly minted Chanel, Inc. company in the USA, in 1945, Gabrielle took matters into her own hands.

Gabrielle Chanel, famously known as Coco Chanel, was indeed a woman of strong will and determination. The creation of Mademoiselle Chanel No. 1 in 1945 is a testament to her desire for excellence and control over her brand. Despite the lack of documentation about the perfumer behind this particular scent, Chanel's intervention underscores her commitment to maintaining the quality and integrity of her creations. It's fascinating to see how she was not afraid to challenge the status quo and take matters into her own hands to ensure that her vision was realized.

Chanel No. 5 by Chanel c1921

Chanel No. 5: Created for Christmas, 1921, and presented as a limited edition of only 100 flacons as a gift to Chanel's best customers. It was released for public for sale in the middle part of the year in 1922. Ernest Beaux composed this exquisite perfume using the newly invented aldehydes.

Parfum Les Grands Extraits

In 2009, Chanel introduced the Parfums Les Grands Extraits line as a limited edition of three classic fragrances, all in parfum/extrait concentration.These are introduced as limited editions in three sizes, 7.5 oz for $1,700, 15 oz for $2,350 and 30 oz for $3,200.

Each scent is housed in the classic faceted bottle, secured by means of baudruchage, a masterful sealing technique perfected by Chanel. A hand-assembled, artisan-crafted case protects and encloses the legendary scent. Les Grands Extraits may be dabbed onto skin using the jewel-cut cabochon stopper or artfully displayed among a woman’s most cherished keepsakes.

To open the classic Chanel crystal parfum flacon, use the following tip provided by Parfums Chanel in 1963:

Remove cord and paper; with index finger as cushion, tap underneath sides of stopper lightly with glass object (glass on glass being the scientific method) while turning the bottle steadily between fingers, so that the stopper will be loosened evenly.

Gardenia: A powdery bloom of rich flowers with an accord of sweet, refined and ultra-feminine tuberose, created by CHANEL Master Perfumer Ernest Beaux in 1925. A delicate heart of Oriental Jasmine, Rose and Ylang-Ylang from the Comoro Islands is deepened by base notes of Haitian Vetiver and Bourbon Vanilla. Top notes -- Lily of the Valley, Neroli and aldehydes -- bring a brilliant clarity and sensuous wake. The classic faceted bottle, secured by means of baudruchage, a masterful sealing technique perfected by CHANEL. A hand-assembled, artisan-crafted case protects and encloses the legendary scent. LES GRANDS EXTRAITS may be dabbed onto skin using the jewel-cut cabochon stopper or artfully displayed among a woman’s most cherished keepsakes. This 30 oz size retails for $3200.00.

Chanel No. 5: The now and forever fragrance, in its rarest, most collectible form. With a very limited quantity available, the grand flaçon of N°5 is a treasure for the parfum connoisseur and fragrance collector alike. Its fabled heritage and abstract, eternally sensual bouquet are further elevated by this grand presentation — the classic faceted bottle, secured by means of baudruchage, a masterful sealing technique perfected by CHANEL. A hand-assembled, artisan-crafted case protects and encloses the legendary scent. LES GRANDS EXTRAITS may be dabbed onto skin using the jewel-cut cabochon stopper or artfully displayed among a woman’s most cherished keepsakes. The 7.5 oz size retails for $1,700.00, the 30 oz size retails for $3,200.00.

Coco Mademoiselle: The modern Oriental scent that captures the irrepressible spirit of a young Coco Chanel, now in its rarest, most collectible form. With a very limited quantity available, the grand flaçon of COCO MADEMOISELLE is a treasure for the parfum connoisseur and fragrance collector alike. The bestselling composition is further elevated by this grand presentation — the classic faceted bottle, secured by means of baudruchage, a masterful sealing technique perfected by CHANEL. A hand-assembled case protects and encloses the fresh, sensual scent. LES GRANDS EXTRAITS may be dabbed onto skin using the jewel-cut stopper or displayed among a woman’s most cherished keepsakes. The 7.5 oz size retails for $1,700.00.

Les Exclusifs de Chanel

A virtuoso collection of 12 rare fragrances created by Chanel Master Perfumers. Released on February 12, 2007, all of the scents are based on original Chanel and reissued creations from the past. Four of them are existing Chanel fragrances, and the others are recreations by Jacques Polge.

All of the scents are in the eau de toilette concentration spray bottles, each is fitted with a fancy magnetic top. Les Exclusifs are available at Chanel boutiques exclusively.

In 2016, the Eau de Toilettes were reformulated into Eau de Parfum concentrations, except for the Chanel Eau de Cologne, which remains the only Eau de Toilette concentration), despite its name.

• 2.5 oz retails for $110. 
• 6.8 oz size retails for $210.00
• 13.5 oz size retails for $300.00

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Gardenia. Sweet and voluptuous, an intense fragrance of absolute femininity. Created by CHANEL Master Perfumer Ernest Beaux in 1925, GARDÉNIA is an olfactive ode to the camellia, Mademoiselle Chanel's favorite flower. A vanilla base rises to meet a heart of sweet fruit and creamy gardenia petals, accented with coconut. Sending the scent aloft: the crisp greens of the flower's morning leaves.

Bois des Iles. An intoxicating, warm, woody Oriental created by CHANEL Master Perfumer Ernest Beaux in 1926. An accord of Sandalwood and Ylang-Ylang spirals in a base of Tonka Bean and Bourbon Vanilla, with heady, enchanting notes of Sicilian Mandarin and Calabrian Bergamot.

Eau de Cologne. A bracingly fresh character sparkles at the heart of the citrus-infused scent created by CHANEL Master Perfumer Jacques Polge in 2007. Inspired by an Eau de Cologne that Mademoiselle herself designed, an interplay of Neroli and Bergamot invigorates and refreshes with just a hint of seduction, atop notes of petit grain, herbs and spices.

31 Rue Cambon. A rich, smooth, elegant floral with a couture character -- inspired by the legendary CHANEL address in Paris -- and created by CHANEL Master Perfumer Jacques Polge in 2007. The warm Chypre accord is set free and made luminous and modern with inviting notes of Bergamot, Patchouli and Cistus oil.

28 La Pausa. A piquant floral fragrance of delicate Iris, rooted in the Tuscan soil of the French Riviera, where Mademoiselle escaped with friends to her vacation home. Created by CHANEL Master Perfumer Jacques Polge in 2007, it is a scent full of contrasts -- radiant yet delicate, simple yet luxurious, earthy yet powdery -- with a tranquil, soothing character.

Bel Respiro. A delicate floral evocation of early spring, with its first grass shoots, crushed leaves and idyllic breeze -- inspired by Mademoiselle Chanel's weekend getaway in Garches. Created by CHANEL Master Perfumer Jacques Polge in 2007, notes of tender new greens are nuanced and warmed with fresh leather and aromatic accents that invigorate and refresh.

No. 18. A radiant floral fragrance as precious as Fine Jewelry, created by CHANEL Master Perfumer Jacques Polge in 2007. Rare Ambrette -- with its gem-like flowers -- is the centerpiece of a stunning bouquet, with fruity, sweet-smooth notes among its faceted trail.

Sycomore. A rich-wood fragrance with a noble character -- like the Sycomore tree that inspired it -- created by CHANEL Master Perfumer Jacques Polge in 2008. At the heart of the scent: Vetiver, with an elegant Sandalwood note and dashes of Cypress, Juniper and Pink Pepper, for an earthy, warm and enveloping, yet subtle presence.

Beige. An intense powdery floral of natural elegance and grace -- eponymous for Mademoiselle Chanel's favorite colour. Created by CHANEL Master Perfumer Jacques Polge in 2008, a blend of new white petals and yellow gold flowers are highlighted by hints of honey that reveal its discreet sensuality.

Cuir de Russie. A rich, woody Oriental enhanced with leather notes for an enveloping, warm, sensual presence, created by CHANEL Master Perfumer Ernest Beaux in 1925. Constructed on a base of Albanian Birchwood, its pure heart of Jasmine, Oriental Rose and Ylang-Ylang peaks in a mélange of mingling notes -- Tunisian Orange Blossom, Calabrian Bergamot and Sicilian Mandarin.

No. 22. A powdery bloom of rich flowers with an accord of sweet, refined and ultra-feminine tuberose, created by CHANEL Master Perfumer Ernest Beaux in 1925. A delicate heart of Oriental Jasmine, Rose and Ylang-Ylang from the Comoro Islands is deepened by base notes of Haitian Vetiver and Bourbon Vanilla. Top notes -- Lily of the Valley, Neroli and aldehydes -- bring a brilliant clarity and sensuous wake.

Jersey. As light and liberating as the modern fabric for which it was named — daringly appropriated from menswear by Coco Chanel for women's fashions — JERSEY is the new fragrance masterpiece from Chanel Master Perfumer Jacques Polge. An inspired composition, JERSEY is evocative of a meadow lush with lavender — an essence previously worn only by men. A tender trail of Vanilla and Musk brings femininity to the forefront, and a rare, sophisticated new scent is born.

1932. Named to commemorate the year of Gabrielle Chanel’s first High Jewelry collection, “Bijoux de Diamants.” 1932 evokes a dazzling array of diamond stars and comets. Created petal by petal, the soft,woody fragrance expresses an enveloping heart of White Jasmine.

Fresh Body Cream. Subtly scented to flatter any fragrance in the LES EXCLUSIFS Collection, this exquisitely soft, light cream envelops the skin with pure luxury. The sumptuous cream is perfect for layering, for the ultimate LES EXCLUSIFS experience. Presented in a beautiful coffret.