Le 1940 Bleu de Chanel holds a special place in the brand's fragrance legacy. This scent, introduced during a period of artistic and cultural flourishing, reflects Chanel's commitment to innovation and sophistication. With its debut in 1931, Le 1940 Bleu de Chanel captivated audiences with its distinct blend of notes and its embodiment of the brand's timeless elegance. This fragrance not only encapsulates the essence of Chanel's iconic style but also represents a pivotal moment in the evolution of the brand's olfactory offerings.
So what did it smell like? It was classified as a woody floral, a very dry variation of No. 5 with a strong aldehyde note.
1940 Bleu changed to just 1940.
- Top notes; aldehydes and lily
- Middle notes: Parma violet, cassie, lily of the valley, cyclamen
- Base notes: Java vetiver, Virginia cedar and Mysore sandalwood
Fate of the Fragrance:
1940 Bleu changed to just 1940.
The discontinuation of Le 1940 Bleu de Chanel, while the exact date remains unknown, could likely be attributed to the onset of World War II. The wartime conditions, characterized by scarcity of resources, manufacturing constraints, and shifts in consumer priorities, would have undoubtedly posed significant challenges to Chanel's operations and production capabilities. Under such circumstances, maintaining a diverse range of fragrance offerings, including Le 1940 Bleu de Chanel, would have been challenging, if not impossible. As a result, Chanel, like many other luxury brands of the time, may have been forced to streamline its product lines and focus on essential goods or suspend production altogether until conditions improved.
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