Note: Please understand that this website is not affiliated with the Chanel company in any way, it is only a reference page for collectors and those who have enjoyed the Chanel fragrances.

The goal of this website is to show the present owners of the Chanel company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back the perfume!

Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

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Sunday, May 12, 2013

Gardenia c1925

Gardenia: Gardenia is gorgeous floral bouquet and an admirable example of talent of the great perfume creator Ernest Beaux. He created this perfume in 1925. Gardenia was available as parfum extrait, eau de Gardenia (eau de toilette) and eau de cologne. Chanel released face powder scented with the Gardenia essence around 1930.

A 1925 advertisement in the Pittsburgh Press reads:
" A New Perfume from Chanel: In Gardenia, the latest creation from this house, Chanel has imprisoned the romantic sweetness of the natural blossom. In dainty containers suitable for the boudoir. Perfume $11.50, $15.00 and $26.00. Toilet Water $9.00."  

American Druggist - Volume 95, 1937:
  • "CHANEL - After Bath Powder $6.50 
  • Eau De Toilette (Cube Bottle) Gardenia, Ambre, Chypre, Rose, and Magnolia. 3 1/2 oz $6.00, 8 oz $10.00, 15 oz $19.50, 28 oz $37.50. 
  • (Cylinder Bottle) Jasmin and Bois des Isles. 3 1/2 oz $5.00, 7 1/2 oz  $10.00.
  • Perfumes: Gardenia, Jasmin, Cuir de Russie, Ambre, Chypre, Iris, Rose, Magnolia, and Special. 
  • Chanel Eau de Cologne perfumed with Chanel No. 5, Gardenia, No. 22, or Russia Leather. 3 sizes. 
  • Talcum Powder scented with Chanel No. 5, Gardenia, or Russia Leather. Generous size, $1.50, Large size, $2.50."

To open the classic Chanel crystal parfum flacon, use the following tip provided by Parfums Chanel in 1963:
Remove cord and paper; with index finger as cushion, tap underneath sides of stopper lightly with glass object (glass on glass being the scientific method) while turning the bottle steadily between fingers, so that the stopper will be loosened evenly.

Fate of the Fragrance:

Gardenia seems to have been discontinued around 1966 or so.

Gardenia was relaunched in the 1980's together with other exclusive perfumes -Bois des Iles and Cuir de Russie. The reconstructed version is very similar to the original (vintage). At the time of Ernest Beaux synthetic materials technology was still undeveloped, and due to synthetic notes the new version of Gardenia is more modern and not at all that heavy and strong as expected from white flowers. The elegance of Gardenia is timeless. Natural fragrance of gardenia can not be distillated, and in this composition it is substituted by fragrances of orange blossom, and jasmine, succored by sweet tuberose note. In the base of the composition, beside musk, there are woody notes of patchouli, vetiver, vanilla and sandalwood.

The 1980s version of Gardenia was available as parfum extrait, eau de parfum and eau de toilette.

Reformulated in 2007 by Jacques Polge and Christopher Sheldrake.

  • Top notes: jasmine, gardenia, orange blossom, tuberose
  • Middle notes: clove, sage, pimiento. 
  • Base notes: musk, patchouli, sandalwood, vetiver

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