Glamour de Chanel c1933

Glamour de Chanel, created in 1933 by the esteemed perfumer Ernest Beaux, stands as a testament to Chanel's enduring legacy of elegance and sophistication. This fragrance, crafted by the mastermind behind the iconic Chanel No. 5, embodies the epitome of glamour and allure. With its intricate blend of notes and exquisite composition, Glamour de Chanel captures the essence of timeless beauty and sophistication. While it may not be as widely recognized as some of Chanel's other fragrances, its creation by Ernest Beaux adds a layer of prestige and craftsmanship to its history.

Fragrance Composition:

So what did it smell like?  It was described as "a piquant and sultry perfume both paradox only Chanel can achieve to bolster you on important evenings."  Glamour de Chanel, as described by one reviewer, exudes a similar essence to Chanel No. 5, yet with an added layer of sweetened romantic floral notes. This nuanced combination creates a fragrance that is both piquant and sultry, embodying a paradoxical allure that only Chanel can achieve. It's touted as an ideal companion for important evenings, evoking a sense of sophistication and allure.

According to a mention in the Drug & Cosmetic Industry Volume 32 from 1933, Glamour de Chanel is described as a delicate and long-lasting bouquet, newly presented in typical Chanel fashion, available in five different sizes. This description further highlights the fragrance's emphasis on elegance and longevity, encapsulating the timeless allure of Chanel's olfactory creations.

 

Drug & Cosmetic Industry - Volume 32 - Page 224, 1933:

"Glamour de Chanel is a delicate and lasting bouquet newly presented. It is packaged in typical Chanel manner in five sizes."

Bottles:

The expansion of Chanel's Glamour fragrance into a small cosmetic line is a testament to the brand's commitment to offering a comprehensive range of luxurious products to its clientele. In addition to the perfume, this line featured complementary items such as face powder and lipstick, providing consumers with an opportunity to indulge in a complete Chanel experience.

One notable feature of this cosmetic line was the scented face powder, infused with the captivating aroma of the Glamour perfume. This innovative approach not only enhanced the sensory experience of applying makeup but also ensured that customers could enjoy the alluring fragrance throughout the day.

By incorporating the signature scent of Glamour into these cosmetic products, Chanel created a cohesive and immersive beauty experience, further solidifying its reputation as a purveyor of elegance and sophistication in the world of cosmetics and fragrance.

In 1934, Glamour de Chanel was available in various sizes of parfum, with prices as follows:

• 1/4 oz parfum: $2.25
• 1/2 oz parfum: $4.50
• 7/8 oz parfum: $7.50
• 2 oz parfum: $13.50
• 4 oz parfum: $25.00

These prices reflect the luxury and exclusivity associated with Chanel fragrances during that era, positioning Glamour de Chanel as a coveted and indulgent choice for discerning consumers seeking sophistication and elegance in their personal scent preferences.

Fate of the Fragrance:

Glamour de Chanel remained available for purchase until at least 1942, and though the exact discontinuation date is unknown, it continued to be sold as late as 1949. However, there is speculation that the Wertheimers, who owned both Chanel and Bourjois, may have made modifications to Glamour de Chanel and rebranded it under the Bourjois label in 1953. This transition suggests a strategic move to leverage the success and allure of Glamour de Chanel within the Bourjois brand, potentially to appeal to a broader audience or to align with evolving market trends.