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Saturday, May 11, 2013

Ivoire de Chanel c1932

Ivoire de Chanel was launched in 1932.

Fragrance Composition:

So what does it smell like? It was classified as a strong, sharp aldehydic floral perfume that made use of a base called Iralia®. Iralia® is a pre-fabricated base of methyl ionones manufactured by Firmenich, it is used in perfumery to help create a woody and flowery violet-orris note.
  • Top notes: aldehydes, bergamot, neroli
  • Middle notes: ylang ylang, carnation, jasmine, lilac, rose, violet, orris
  • Base notes: incense, resin, vetiver, oakmoss, iralia, sandalwood, cedar, opoponax, tonka bean, vanilla, amber, musk

The New Yorker, 1932:
"Chanel: Ivoire, the new one, is too sharp for us."

Drug & Cosmetic Industry - Volume 32 - Page 148, 1933:
"A new size powder box, somewhat smaller, has been developed by Chanel, Inc. for its complete line of powders, including the new Ivoire de Chanel odor, No. 5 and Gardenia. A square cut-out in the outer carton fitting over the square cellophane window in the bottom of the white powder box with its black decoration permits of the view of the powder inside without removing the box from the carton."

People on Parade, 1934:
"A faint breath of Chanel's Ivoire became discernible above the pervading odor of juniper, dances at the Ritz less resembled Sunday at the beer gardens, and Mr. Zerbe, camera in hand, floated wistfully into the ken of civilized society."

Vida Mexicana, 1936:
"The very best and most delicate of all French perfumes by the famous Parisian fashion dictator, Madame Chanel...No. 5, No. 22 -GARDENIA- JASMIN- 1940- GLAMOUR- IVOIRE- BOIS DES ILES and the newest RUSSIAN LEATHER."

Fate of the Fragrance:

Discontinued, date unknown, still being sold in 1960.

1 comment:

  1. From the notes and the origin date, it seems safe to say Chanel has reissued it as Les Exclusifs de Chanel 1932 in parfum and edt. I'd love someone to perform a comparison/contrast.